ANALYSIS OF RETAIL BUSINESS MARKETING STRATEGIES IN ALFAMART JALANAN TEBING TINGGI
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WILLY CAHYADI
Retail business is a marketing activity to meet the needs of individuals, families, households, where they are the final consumers. The problems studied in this thesis are about the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi, how is the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This study aims to analyze the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This research uses descriptive research type by using qualitative descriptive method. then the data collection technique in which the researcher uses observations, interviews, informants, documentation and literature studies. And the analysis in this study uses data collection analysis methods,
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