THE INFLUENCE OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON CONSUMER SATISFACTION AT THE MALIKA CAKE & BAKERY SHOP, ULEGLE BRANCH

Maulidayani; Sarah Nadia; Husniati; Juanita; Mirza

doi:10.54443/ihert.v5i2.397

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON CONSUMER SATISFACTION AT THE MALIKA CAKE & BAKERY SHOP, ULEGLE BRANCH

Maulidayani

Sarah Nadia

Husniati

Juanita

Mirza

Consumer satisfaction is essential for every company, especially in the light food industry. The main factors that drive consumer satisfaction are product quality, price, and brand image. Therefore, business owners, particularly in the culinary field, are expected to pay attention to these satisfaction-driving factors. The purpose of this study is to determine the influence of product quality, price, and brand image on consumer satisfaction at Malika Cake & Bakery Ulee Gle branch. This research uses a quantitative approach with an empirical study type. The sampling technique used in this study is accidental sampling with 100 respondents. Primary data was collected through questionnaires, and secondary data was obtained from journals and books. The data analysis techniques used are descriptive analysis and multiple linear regression analysis, classic assumption tests (normality, multicollinearity, heteroscedasticity), instrument tests (validity and reliability), and hypothesis testing (F-test and T-test) using SPSS version 20.0.The results of this study indicate that product quality (X1), price (X2), and brand image (X3) have a positive and significant influence on consumer satisfaction (Y).High product quality is achieved through quality raw materials, standardized production processes, and modern technology, while competitive pricing is determined by efficient cost management and adaptive pricing strategies. A strong brand image is formed from good customer service, continuous product innovation, and targeted marketing approaches. These factors not only increase consumer satisfaction but also strengthen the loyalty and competitiveness of Malika Cake &Bakery.

Keywords: Consumer Satisfaction, Product Quality, Price, Brand Image

Amiruddin Hasan, Nurhasanah Nurhasanah, Martahadi Mardhani, Khairul Aswadi . (2023). Creative Industries And Regional Economic Growth: Time Series Evidence From Aceh, Indonesia. Journal of Economics Education and Entrepreneurship Vol 4, No 2 (2023)

Analta, M. P. (2021). Cafe Business Marketing Strategy (Unidirectional Comparative Study of Koffie and Classy Coffee).

Asrida, A., Simahatie, M., Elfiana, E., Zahraini, Z., & Mangkuwinata, D. S. (2022). SWOT ANALYSIS AND MARKETING STRATEGY TO INCREASE HOME BUSINESS SALES VOLUME. Jurnal Ekonomi, 11(03), 1492–1495. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/908

Aswadi K., Jamal A., Syahnur S., Nasir M. 'Renewable and Non-renewable Energy Consumption in Indonesia: Does it Matter for Economic Growth?', Int. J. Energy Econ. Policy, 13: 107 (2023).

Azhari, A., Kamaruddin, K., & Simahatie, M. (2024). Job Creation Strategy in the MSME Sector in Indonesia. Economics: Journal of Economics and Development, 16(1), 19–25. https://doi.org/10.51179/eko.v16i1.2655

Chadafi, M. F., Sofyana, N. N., & Chairani, Q. R. (2022). The Role Of Electronic Word Of Mouth On Consumer Satisfaction And Its Impact On Reusing The Gofood Food Delivery Service Application In Medan City. Economic Journal, 11(03), 1050–1058. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/827

Chadafi, M., & Kamaruddin, K. (2021). The Influence of Company Image on Consumer Trust and Its Impact on Online Purchasing Decisions at the Shopee Marketplace in Bireuen Regency. Eqien - Journal of Economics and Business, 8(2), 208 -. https://doi.org/10.34308/eqien.v8i2.257

E. Rahmayanti, N. A, L. Maryasih and D. H. Achyar, "No Woman, No Tax Avoidance? A Study on CEO Gender in Indonesia," 2022 International Conference on Sustainable Islamic Business and Finance (SIBF), Sakhir, Bahrain, 2022, pp. 25-29, doi: 10.1109/SIBF56821.2022.9939674.

Ghozali, Imam. (2018). Multivariate Analysis Application with SPSS Program. Diponegoro University Publishing Agency.

Intan nia, Fatanilam, Simahatie, M., & Chadafi, M. F. (2024). The Influence Of Service Quality, Price And Product Quality On Consumer Satisfaction In Digahouse Bireuen District. Medan International Economics and Business, 2(1), 780–790. http://jurnal.um-tapsel.ac.id/index.php/martabe/article/view/10575

Malik, I., & Murni, M. (2022). The Influence of the Digital Economy and Technological Developments on the Sales Performance of the Terasi Home Industry in Langsa City. Eqien - Journal of Economics and Business, 11(02), 322 -. https://doi.org/10.34308/eqien.v11i02.965

Mirza, M., & Yanna, S. . (2022). The Influence of Service Quality on Taxpayer Satisfaction in Payment of Motor Vehicle Taxes at the Samsat UPTD Office. Lentera: Scientific Journal of Science, Technology, Economics, Social and Culture, 6(2), 31–34.

Nasution, A. A., Baginda Harahap, Zuriani Ritonga, & Nurjannah. (2022). The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based. International Journal of Economics (IJEC), 1(1), 01–13. https://doi.org/10.55299/ijec.v1i1.6

Nurhayati, A., Fata, K., Yusrawina, Y., & Chadafi, M. F. (2023). Determination of Attractiveness, Physical Evidence, and Viral Marketing on Interest in Revisiting Langsa City Protected Forest Tourism Objects with Satisfaction as an Intervening Variable. Archipelago: Journal of Social Sciences, 10(10), 4906–4918.

Simahatie, M., & Mangkuwinata, D. S. (2022). Swot Analysis And Marketing Strategy To Increase Home Business Sales Volume. Jurnal Ekonomi, 11(03), 1492–1495

Simahatie, M., Aswadi, K., & Chadafi, M. F. (2024). Study of Accelerating Technology, Consumerism and Credit Risk Issues. Medan International Economics and Business, 2(1), 1121–1130

Yusuf, M., Zalikha, Z., Ariska, E., & Mulyadi, M. (2024). The Influence of Taste, Price, Store Atmosphere, and Service Quality on Consumer Satisfaction at Warkop Fig 2. JIM: Scientific Journal of History Education Students, 9(2), 465–472. https://doi.org/10.24815/jimps.v9i2.30313

DAFTAR PUSTAKA

Abdullah, A., Bustami, K., Yusuf, Y., Hendiyani, D., & Saifrizal, M. (2024). PENGARUH MEDIA SOSIAL DAN AFILIASI PENJUAL TERHADAP BRAND EQUITY PADA UMKM DI KOTA LHOKSEUMAWE. Jurnal Bina Bangsa Ekonomika, 18(1), 109-117. https://doi.org/10.46306/jbbe.v18i1.680

Afriana, & Yusuf, M. (2022). Analisis Kinerja Pegawai Berdasarkan Kepemimpinan Camat, Budaya Organisasi Dan Bimbingan Teknis (Studi Kasus pada Pegawai Kecamatan di Kabupaten Bireuen). JURNAL KEBANGSAAN, 11(22), 1 - 8. https://doi.org/10.55178/jkb.v11i22.272

Amiruddin Hasan, Nurhasanah Nurhasanah, Martahadi Mardhani, Khairul Aswadi . (2023). Creative Industries And Regional Economic Growth: Time Series Evidence From Aceh, Indonesia . Journal of Economics Education and Entrepreneurship Vol 4, No 2 (2023)

Amiruddin Hasan, Nurhasanah Nurhasanah, Martahadi Mardhani, Khairul Aswadi . (2023). Creative Industries And Regional Economic Growth: Time Series Evidence From Aceh, Indonesia. Journal of Economics Education and Entrepreneurship Vol 4, No 2 (2023)

Asrida, A., Simahatie, M., Elfiana, E., Zahraini, Z., & Mangkuwinata, D. S. (2022). SWOT ANALYSIS AND MARKETING STRATEGY TO INCREASE HOME BUSINESS SALES VOLUME. Jurnal Ekonomi, 11(03), 1492–1495. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/908

Aswadi K., Jamal A., Syahnur S., Nasir M. 'Renewable and Non-renewable Energy Consumption in Indonesia: Does it Matter for Economic Growth?', Int. J. Energy Econ. Policy, 13: 107 (2023).

Aswadi K., Mutia, R., Amiruddin., Hasan, I., Martahadi. 2017. Structural Change in Regional Economies: Empirical Evidence from Aceh, Indonesia. Jurnal: International Journal of Development and Economic Sustainability. Vol. 5 (6), pp. 21-30

Azhari, A., Kamaruddin Kamaruddin, I. M., & Simahatie, M. Are conventional rural banks more efficient than sharia: empirical evidence from dea. DOI10, 24198.

Azhari, A., Kamaruddin, K., & Simahatie, M. (2024). Strategi Penciptaan Lapangan Kerja Pada Sektor Umkm Di Indonesia. Ekonomika : Jurnal Ekonomi Dan Pembangunan, 16(1), 19–25. https://doi.org/10.51179/eko.v16i1.2655

Azhari, Muhammad Ferdiananda Chadafi, Y Yusniar. (2022). Pengaruh Self Efficacy, Iklim Organisasi, Quality Of Work Life Terhadap Kepuasan Dan Kinerja Karyawan. Vol 15, No 1AMONG MAKARTI: JURNAL EKONOMI DAN BISNIS

Chadafi, M. F., Sofyana, N. N., & Chairani, Q. R. (2022). The Role Of Electronic Word Of Mouth On Consumer Satisfaction And Its Impact On Reusing The Gofood Food Delivery Service Application In Medan City. Jurnal Ekonomi, 11(03), 1050–1058. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/827

Chadafi, M., & Kamaruddin, K. (2021). Pengaruh Citra Perusahaan Terhadap Kepercayaan Konsumen Dan Dampaknya Pada Keputusan Pembelian Online Di Marketplace Shopee Di Kabupaten Bireuen. Eqien - Jurnal Ekonomi Dan Bisnis, 8(2), 208 -. https://doi.org/10.34308/eqien.v8i2.257

E. Rahmayanti, N. A, L. Maryasih and D. H. Achyar, "No Woman, No Tax Avoidance? A Study on CEO Gender in Indonesia," 2022 International Conference on Sustainable Islamic Business and Finance (SIBF), Sakhir, Bahrain, 2022, pp. 25-29, doi: 10.1109/SIBF56821.2022.9939674.

Fatimah Zuhra. (2022). The Effect of Interpersonal Relationships on Job Satisfaction Through Organizational Culture at the Camat Office, Samalanga District, Bireuen Regency. International Journal of Economics (IJEC), 1(2), 396–404. https://doi.org/10.55299/ijec.v1i2.274

Fiki, A., Anwar, A., Aswadi, K., Dhin, C. N., Abubakar, A., Junaidi, M., & Maifizar, A. (2024). Pengaruh Fasilitas Belajar Terhadap Prestasi Belajar Siswa SMP Negeri 14 Kota Banda Aceh. Jurnal Dedikasi Pendidikan, 8(1), 249-266.

Idris Husin, Kamaruddin Kamaruddin. (2024). Analisis Kinerja Guru Berdasarkan Kepemimpinan Kepala Sekolah, Motivasi dan Kompetensi Guru (Studi pada SMP Negeri Se-Kecamatan Samalanga Kabupaten Bireuen). Journal Singkite Journal Volume 3 Issue 1 Pages 1-10

Intan nia, Fatanilam, Simahatie, M., & Chadafi, M. F. (2024). The Influence Of Service Quality, Price And Product Quality On Consumer Satisfaction In Digahouse Bireuen District. Medan International Economics and Business, 2(1), 780–790. http://jurnal.um-tapsel.ac.id/index.php/martabe/article/view/10575

Kamaruddin, Soemitra, A., Rahmani, N. A. B., Bakti, I. G. M. Y., & Azhari. (2024). THE EFFECT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY THROUGH BRAND RELIGIOSITY IMAGE AS AN INTERVENING VARIABLE PENGARUH CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY. 26(2), 225–233.

Koko Bustami, & Muhammad Saifrizal. (2022). FINANCIAL LITERACY CAPABILITIES IN INCREASING FINANCIAL INCLUSION THROUGH SHARIA FINTECH. Jurnal Ekonomi, 11(03), 1073–1081. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/832

Lianda, P. Y., Priantana, R. D., & Aswadi, K. (2021). Analisis Pengaruh Pajak Daerah Dan Retribusi Daerah Terhadap Pertumbuhan Ekonomi Di Aceh. Jurnal Mahasiswa Akuntansi Samudra, 2(3), 153-159.

Mai, S., & Iba, Z. (2022). Pengaruh Gaji, Promosi Jabatan, Dan Rekan Kerja Terhadap Kepuasan Kerja Karyawan Pt. Bank Rakyat Indonesia (Persero) Tbk, Kantor Cabang Bireuen. IndOmera, 2(3), 12–20. https://doi.org/10.55178/idm.v2i3.210

Malik, I., & Murni, M. (2022). Pengaruh Ekonomi Digital Dan Perkembangan Teknologi Terhadap Kinerja Penjualan Home Industri Terasi Kota Langsa. Eqien - Jurnal Ekonomi Dan Bisnis, 11(02), 322 -. https://doi.org/10.34308/eqien.v11i02.965

Masri, M., Iba, Z., & Simahatie, M. (2024). Analisis Kinerja Pegawai Berdasarkan Faktor Sdm, Kedisiplinan Dan Budaya Organisasi Pada Lapas Kelas Iib Bireuen. IndOmera, 5(9), 1-10. https://doi.org/10.55178/idm.v5i9.331

Mirza, M., & Yanna, S. . (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wajib Pajak Dalam Pembayaran Pajak Kendaraan Bermotor Pada Kantor Samsat UPTD . Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, Dan Budaya, 6(2), 31–34.

Muhammad Soleh, Elvina Elvina, Abd. Halim, Zuriani Ritonga (2022). The Effect of Individual Personality, Capabilities, Commitments and Work Facilities on Performance of Employees of the Regional Disaster Management Agency of Labuhanbatu Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 5, No 1, Page: 5061-5073 e-ISSN: 2615-3076 (Online), p-ISSN: 2615-1715 (Print) www.bircu-journal.com/index.php/birci

Munawarah, Rahmi, Aryanie, I., Bariah, C., Nurjannah, Ariska, E., Iskandar, & Simahatie, M. (2023). Penyuluhan Tentang Literasi Keuangan Digital Pada Perempuan Di Desa Cot Mesjid Kabupaten Bireuen. MARTABE : Jurnal Pengabdian Masyarakat│, 6, 789–795.

Murni, M., Malik, I., & Ula, N. (2023). Pengaruh Likuiditas Dan Profitabilitas Terhadap Pengungkapan Islamic Social Reporting Pada Bank Umum Syariah Indonesia. Negotium: Jurnal Ilmu Administrasi Bisnis, 6(2), 260. https://doi.org/10.29103/njiab.v6i2.15468

Nasution, A. A., Baginda Harahap, Zuriani Ritonga, & Nurjannah. (2022). The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based. International Journal of Economics (IJEC), 1(1), 01–13. https://doi.org/10.55299/ijec.v1i1.6

Nurhayati, A., Fata, K., Yusrawina, Y., & Chadafi, M. F. (2023). Determinasi Daya Tarik, Physical Evidence, Dan Viral Marketing Terhadap Minat Berkunjung Kembali Pada Objek Wisata Hutan Lindung Kota Langsa Dengan Kepuasan Sebagai Variabel Intervening. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 10(10), 4906–4918.

Rahmayanti, Ella, and Khairul Aswadi. "Cash dividend: Debt policy and liquidity in Indonesian consumer cyclicals company." International Review of Economics and Financial Issues 1.1 (2024): 25-37.

Ramli Jalal, Mulyadi Mulyadi, Konadi Win. (2023). Pengaruh Rotasi Kerja, Motivasi Kerja Dan Semangat Kerja Terhadap Kinerja Pegawai Dinas Pendidikan Dan Kebudayaan Kabupaten Bireuen. Jurnal Jurnal Kebangsaan Jilid 12 Terbitan 23 Halaman 38-45.

Rizal, K., Utami, T. P., & Aswadi, K. (2023). Bagaimana Persepsi Mahasiswa terhadap Pergeseran Pola Pembelajaran setelah Pandemi COVID-19?. Jurnal Jeumpa, 10(1), 37-48.

Roni, J., Arief Syarifuddin, E., & Ferdiananda Chadafi, M. (2024). Pengaruh Iklim Organisasi dan Efikasi Diri terhadap Kepuasan Kerja dan Dampaknya terhadap Kinerja Karyawan Bank Aceh Syariah Cabang Bireuen. IndOmera, 5(9), 61-69. https://doi.org/10.55178/idm.v5i9.337

Saifrizal, M., & Yusuf, Y. (2023). PENGELOLAAN KEUANGAN DANA BOS REGULER DAN AKUNTABILITAS PELAPORAN KEUANGAN DAERAH BERDASARKAN PERMENDIKBUD NO. 6 TAHUN 2021 DI KOTA LHOKSEUMAWE. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 3(2), 1039-1047. https://doi.org/10.36312/jcm.v3i2.2172

Samir Sabri & Kamaruddin Kamaruddin. (2023). Analisis Kinerja guru berdasarkan aspek Kompensasi, Punishment dan Budaya Kerja di SDIT Assalam Islamic School Juenieb Kabupaten Bireuen. Journal peusangan (Almuslim Journal of Education Management) Volume 1 Issue 2 Pages 61-69

Simahatie, M. (2024). How is the implementation of Islamic accounting system for profit-sharing investment in Islamic banks?. Review of Business and Accounting Research, 1(2).

Simahatie, M., & Inuzula, L. (2022). Effect of Fundamental Factors on Stock Return (On LQ-45 Index Companies In Indonesia Stock Exchange 2017-2020). Journal of Accounting Research, Utility Finance and Digital Assets, 1(1), 11-18. https://doi.org/10.54443/jaruda.v1i1.2

Simahatie, M., & Inuzula, L. (2022). Study of Literature Researching Factors Affecting Problem Financing in Indonesia's Sharia Banking During 2017-2021. Journal of Accounting Research, Utility Finance and Digital Assets, 1(1), 27-36.

Simahatie, M., & Mangkuwinata, D. S. (2022). Swot Analysis And Marketing Strategy To Increase Home Business Sales Volume. Jurnal Ekonomi, 11(03), 1492–1495

Simahatie, M., Asmuni, A., Rokan, M. K., & Umikaromah, U. (2024). CONVENTIONAL BANK CUSTOMER MIGRATION POST THE IMPLEMENTATION OF SHARIA FINANCIAL INSTITUTIONS QANUN NO. 11 YEAR 2018 IN ACEH. International Journal of Artificial Intelligence Research, 7(1.1).

Simahatie, M., Aswadi, K., & Chadafi, M. F. (2024). Study of Accelerating Technology, Consumerism and Credit Risk Issues. Medan International Economics and Business, 2(1), 1121–1130

Simahatie, M., Aswadi, K., & Chadafi, M. F. (2024). Study of Accelerating Technology, Consumerism and Credit Risk Issues. Medan International Economics and Business, 2(1), 1121–1130.

Simahatie, M., Aswadi, K., & Chadafi, M. F. (2024, July). Study of Accelerating Technology, Consumerism and Credit Risk Issues. In Proceeding Medan International Conference on Economic and Business (Vol. 2, pp. 1121-1130).

Syahriani, E., Muhammad,S., Sirojuzilam,L., Syahnur, S. 2015. Natural Gas Trading and Economic Growth Convergence in Asia Pasific Region. Jurnal: International Journal of Contemporary Applied Sciences. Jurnal: International Journal of Contemporary Applied Sciences., Vol. 12 (2), pp 14-26.

Syaripuddin. 2021. Tourism Destination Development Strategy Central Aceh. Jurnal: International Journal of Educational Research & Social Sciences. Vol. 02 (2), pp. 391-396

Yusuf, M., Karyono, O. 2020. The Effect of Strategic Leadership and Motivation Towards Satisfaction and its Impact on Employee Performance. Jurnal: International Journal of Advanced Science and Technology. Vol. 5 (29), pp. 6120-6124

Yusuf, M., Zalikha, Z., Ariska, E., & Mulyadi, M. (2024). The Influence of Taste, Price, Store Atmosphere, and Service Quality on Consumer Satisfaction at Warkop Gb 2. JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah, 9(2), 465–472. https://doi.org/10.24815/jimps.v9i2.30313

Zalikha et al., 2022. Islamic boarding school accounting practices in the framework of realizing the quality of Islamic Boarding School Financial Reports Int. J. Community Serv., Vol. 01 (02) (2022), pp. 187-196 https://ejournal.ipinternasional.com/index.php/ijcs/article/view/230/210

Zulfikar. 2022. Pengembangan Media Pembelajaran Interaktif Berbasis Android dalam Pengenalan Huruf, Angka, Warna, Hewan, Buah, dan Huruf Hijaiyah. Jurnal: Jurnal Ilmu-Ilmu Kependidikan ITQAN. Vol. 13 (2), pp. 209-220

Absah, Y., Sadalia, I., Yuliaty, T., & Ilham, R. N. (2023). Msmes In Medan City During the New Normal. Quality - Access to Success, 24(193), 322–327. https://doi.org/10.47750/QAS/24.193.36

Cen, C. C., Cahyadi, W., Cahyadi, L., Candrasa, L., Sinurat, M., Ilham, R. N., & Saputra, J. (2021). Factors that affect competence and affective commitment and its implication on job performance: a case study of Stie Medan, Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 12, 4863–4870. https://doi.org/10.46254/an11.20210842

Fuadi, Hasibuan, A. F. H., Ilham, R. N., Falahuddin, Wahyuddin, Khaddafi, M., Munandar, & Saputra, J. (2021). Investigating the effect of micro Waqf bank sector expansion on poverty alleviation: An evidence from Indonesia rural communities. Proceedings of the International Conference on Industrial Engineering and Operations Management, 4150–4158. https://doi.org/10.46254/an11.20210745

Heikal, M., Ilham, R. N., Khaddafi, M., & Fuadi. (2022). Accelerate Economic Growth of Lhokseumawe City with Application of Supply Chain and Main Strategic Commodity Model Based on Sharia During the Covid-19 Pandemic. Quality - Access to Success, 23(191), 137–142. https://doi.org/10.47750/QAS/23.191.16

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., & Saputra, J. (2019). Comparative of the supply chain and block chains to increase the country revenues via virtual tax transactions and replacing future of money. International Journal of Supply Chain Management, 8(5), 1066–1069.

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., Saputra, J., & Albra, W. (2019). Investigation of the bitcoin effects on the country revenues via virtual tax transactions for purchasing management. International Journal of Supply Chain Management, 8(6), 737–740.

Mahdawi, Ratnawati, N., Saputra, J., Ilham, R. N., Siahaan, R., Jayanti, S. E., Sinurat, M., & Nainggolan, P. (2021). The effect of population growth on economic growth: An evidence from Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, July, 141–148. https://doi.org/10.46254/an11.20210843

Mahdawi, Triyono, Sinaga, S., Collyn, D., Zalukhu, R. S., Saputra, J., Ilham, R. N., & Harianto, S. (2021). Analyzing the banks’ performance through financial statements: An application of the modified du pont method. Proceedings of the International Conference on Industrial Engineering and Operations Management, 5593–5600. https://doi.org/10.46254/an11.20210947

Sadalia, I., Fadli, Ilham, R. N., Sinurat, M., Saputra, J., & Putri, D. E. (2021). Does social media affect banking industry financial performance in Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 3454–3459. https://doi.org/10.46254/an11.20210620

Sadalia, I., Muharam, H., Mulyana, A., Saputra, J., & Ilham, R. N. (2020). A structural relationship of entrepreneurial orientation and innovation through supply chain management on competitive advantage of SMEs in North Sumatera, Indonesia: The mediating role of financing factor. International Journal of Supply Chain Management, 9(4), 237–243.

Nur Ilham, R. ., Arliansyah, A., Juanda, R., Multazam, M. ., & Saifanur, A. . (2021). RELATHIONSIP BETWEEN MONEY VELOCITY AND INFLATION TO INCREASING STOCK INVESTMENT RETURN: EFFECTIVE STRATEGIC BY JAKARTA AUTOMATED TRADING SYSTEM NEXT GENERATION (JATS-NG) PLATFORM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 87–92. https://doi.org/10.54443/ijebas.v1i1.27

Yusuf Iis, E., Wahyuddin, W., Thoyib, A., Nur Ilham, R., & Sinta, I. (2022). THE EFFECT OF CAREER DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS INTERVENING VARIABLE AT THE OFFICE OF AGRICULTURE AND LIVESTOCK IN ACEH. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(2), 227–236. https://doi.org/10.54443/ijebas.v2i2.191

Geovani, I. ., Nurkhotijah, S. ., Kurniawan, H. ., Milanie, F., & Nur Ilham, R. . (2021). JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS: RESEARCH STUDY AT THE OFFICE OF SOCIAL AND COMMUNITY EMPOWERMENT IN BATAM CITY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(1), 45–52. https://doi.org/10.54443/ijerlas.v1i1.10

Bustani, B., Khaddafi, M. ., & Nur Ilham, R. (2022). REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(3), 459–468. https://doi.org/10.54443/ijerlas.v2i3.277

Nur Ilham, R., Heikal, M. ., Khaddafi, M. ., F, F., Ichsan, I., F, F., Abbas, D. ., Fauzul Hakim Hasibuan, A. ., Munandar, M., & Chalirafi, C. (2021). Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country. IRPITAGE JOURNAL, 1(1), 13–18. https://doi.org/10.54443/irpitage.v1i1.19

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Falahuddin, F., Fuadi, . F., Munandar, M., Juanda, R. ., & Nur Ilham, R. . (2022). INCREASING BUSINESS SUPPORTING CAPACITY IN MSMES BUSINESS GROUP TEMPE BUNGONG NANGGROE KERUPUK IN SYAMTALIRA ARON DISTRICT, UTARA ACEH REGENCY. IRPITAGE JOURNAL, 2(2), 65–68. https://doi.org/10.54443/irpitage.v2i2.313

Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11

Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14

Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12

Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.

Ilham, Rico Nur. et all (2019).. Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.

Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2

Rahmaniar, R., Subhan, S., Saharuddin, S., Nur Ilham, R. ., & Anwar, K. . (2022). THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(7), 337–348. https://doi.org/10.54443/ijset.v1i7.36

likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369

Mahfud, M., Yudiana, I. K., & Sariyanto, S. (2022). HISTORY OF BANYUWANGI KALIKLATAK PLANTATION AND ITS IMPACT ON SURROUNDING COMMUNITIES. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(1), 91–104. https://doi.org/10.54443/ijerlas.v3i1.492

Mahfud et all (2021). PEMANFAATAN TRADISI RESIK LAWON SUKU USING SEBAGAI SUMBER BELAJAR SEJARAH LOKAL PADA SMA DI BANYUWANGI. Media Bina Ilmiah Vol.16 No.3 Oktober 2021. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/1294/pdf

Sinta, I., Nur Ilham, R. ., Authar ND, M. ., M. Subhan, & Amru Usman. (2022). UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE. IRPITAGE JOURNAL, 2(3), 103–108. https://doi.org/10.54443/irpitage.v2i3.467

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Mahfud et all (2020). Developing a Problem-Based Learning Model through E-Learning for Historical Subjects to Enhance Students Learning Outcomes at SMA Negeri 1 Rogojampi. IOP Conf. Series: Earth and Environmental Science 485 (2020) 012014 doi:10.1088/1755-1315/485/1/012014

Bhat, R. M., & Rajeshwari, R. (2022). Social Status of Women in Early Kashmir. Journal homepage: www. ijrpr. com ISSN, 2582(7421), 26-31.

Bhat, R. M. (2022). An Analytical Study of the Kushan Rule in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(04), 9-14.

Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

Bhat, R. M. (2022). Dr. BR Ambedkar’s Views on Religion and Conversion to Buddhism: An Analytical Study. Journal of Legal Subjects (JLS) ISSN, 25-31.

Bhat, R. M. (2022). Ghandian Phase: Mahila-Samitis and the Role of Women in the Indian National Movement. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(01), 26-29.

Bhat, R. M. (2021). Reign of Utpala Dyansty with Special Reference to Avantiverman (855-883 AD): His Irrigation Works and Agricultural Development-A Historical Study. International Journal of Agriculture and Animal Production (IJAAP) ISSN 2799-0907, 1(02), 10-16.

Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

Bhat, R. M. (2019). Ghadar Movement: Har Dayal and His Ideological Formulations. Think India Journal, 22(14), 2353-2363.

Bhat, R. M. (2022). Legacy of Buddhism in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(03), 23-30.

Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.