Maininda Prasasti, Daud Arifin, Meylisa Damayanti Br Tarigan, Najwa Syahfitri, Ade Nur Aslamiyah. THE INFLUENCE OF PRODUCT CHARACTERISTICS AND ADVERTISING EFFECTIVENESS ON BUY INDOSAT PACKAGE CARD. IHERT [Internet]. 2022 Dec. 30 [cited 2025 Oct. 25];4(1):554-8. Available from: http://proceeding.unefaconference.org/index.php/IHERT/article/view/292