THE INFLUENCE OF DIGITAL MARKETING ON SALES RESULTS OF TRADITIONAL TRADERS AT HORAS TAX PEMATANGSIANTAR CITY
DOI:
https://doi.org/10.54443/ihert.v2i.261Keywords:
Digital Marketing, Sales Results , Merchants TraditionalAbstract
Objective from study This is For know is There is the influence of digital marketing on results sale trader traditional in Pematangsiantar horas tax . Method research used _ is approach quantitative with questionnaires and manage data using SPSS. Results analysis regression linear simple showing that influential digital marketing variables positive and significant to results sales .
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Copyright (c) 2020 Desi Sistiani, Amelia Oktavia Sidauruk, Hendri Mayanta Tarigan

This work is licensed under a Creative Commons Attribution 4.0 International License.


