THE INFLUENCE OF LOCATION ACCESSIBILITY ON PUBLIC SATISFACTION WITH SERVICE QUALITY SEI VILLAGE EQUIPMENTS LIKE DROWING AS INTERVENING VARIABLES (Case Study in Sei Suka Deras Village Community, Batu Bara District)
DOI:
https://doi.org/10.54443/ihert.v4i.220Keywords:
Location Accessibility, Community Satisfaction, Service QualityAbstract
This study aims to find out how the influence of location accessibility on community satisfaction with the quality of service of Sei Suka Deras Village Officials as an Intervening Variable. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The method of data analysis in this study used simple linear regression analysis to obtain a comprehensive picture of the influence between the variables of Community Satisfaction Location Accessibility by using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test show that
Downloads
References
Abdullah, M. 2014. Employee Performance Management and Evaluation. : Aswaja Pressindo Publisher.Yogyakarta.
Anthony, Ihsan. 2011. The Effect of Using Flash Learning Media on Student Learning Outcomes in the Sub Material of Electrolyte and Non Electrolyte Solutions, Thesis, FMIPA, Unimed, Medan
Anwar Prabu, Mangkunegara. 2011. Human Resource Management. PT. Youth Rosda Karya, Bandung.
Get up, Wilson. 2012. Human Resource Management. Erlangga. Jakarta
Desseler, Gary. 2015. Human Resource Management (Fourteenth Edition). Salemba Empat Jakarta.
Hasibuan, Malayu SP 2016. Human Resource Management. Revised Edition. Publisher PT Bumi Aksara Jakarta
Buchari Alma. 2011. "Marketing Management and Marketing Services". Alphabet Publisher: Bandung
Chien, PM ; Cornwell, TB,; and Pappu, R. (2011). “Sponsorship Portfolio as a Brand-Image Creation Strategy”. Journal Of Business Research. Vol. 64, pp. 142-149.
Edy Sutrisno, 2009. Human Resource Management, Third Printing, Kencana Prenada Media Group, Jakarta
Ghozali, Imam. 2011. "Application of Multivariate Analysis with the SPSS Program"
Publishing Board of Diponegoro University, Semarang
Hasibuan, Malayu SP. 2017. Human Resource Management. Revised Edition. Jakarta: Earth Script.
Kotler, and Keller. 2012. "Marketing Management". Edition 12. Jakarta: Erlangga
Keller, Kevin L. 2013. "Strategic Brand Management; Building, Measuring, and
Managing Brand Equity”. Fourth Edition Harlow, English : Pearson Education Inc.
Kotler, Philip and Armstrong, Gary, (2014), "Principles of Marketing", 12th Edition, Volume 1 Bob Sabran Translation. Erlangga. Jakarta
Mangkunegara, A. A, Anwar Prabu, 2011. Company Human Resource Management, Bandung: Rosdakarya Youth.
Nazir, Moh. 2013. "Research Method". Indonesian Ghalia. Bogor
Sugiyono. 2012. "Business Research Methodology", Print 16. Alfabeta. Bandung
"Quantitative, Qualitative and R&D Research Methods". Alfabeta. CV. Bandung:
Suryana. 2013. “Entrepreneurship Tips and Processes for Success. Jakarta: SALEMBA FOUR.”
Siagian, Sondang. 2010. Human Resource Management.: Bumi Aksara Jakarta
Rivai, Veithzal. 2011, Human Resource Management for Companies: from Theory to Practice, Jakarta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Yuni Andri Ekawati, Jubelando O Tambunan, Melisa Nur Asima Sidabutar, Herna Jusnita Samosir, Yunardi
This work is licensed under a Creative Commons Attribution 4.0 International License.
