THE INFLUENCE OF BRAND PERCEPTION ON THE DECISION TO USE JNE EXPRESS DELIVERY SERVICES WITH CONSUMER ATTITUDE AS AN INTERVENING VARIABLE (Case Study on JNE Customers Tebing Tinggi City)
DOI:
https://doi.org/10.54443/ihert.v5i1.231Keywords:
Decisions to Use Services, Consumer Attitudes, Brand PerceptionsAbstract
In this study, the population was JNE Customers in Tebing Tinggi City, namely 60 people. Because the target population is less than 100, the sampling technique used is the census method, where the entire population of 60 JNE Customers in Tebing Tinggi City who have made 2 deliveries will be used as the research sample. the first hypothesis is accepted, meaning that Brand Perception (X) has a positive and significant effect on Consumer Attitude (Y1). the second hypothesis is accepted, meaning that Brand Perception (X) has a positive and significant effect on the Decision to Use Services (Y2). the third hypothesis is accepted, meaning that consumer attitudes (Y1) have a positive and significant effect on the decision to use services (Y2).
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Copyright (c) 2022 Marbawi, Rico Nur Ilham, Muhammad Multazam, T.M Azani, Ikram
This work is licensed under a Creative Commons Attribution 4.0 International License.
