THE INFLUENCE OF CUSTOMER TRUST AND CUSTOMER COMMITMENT ON CUSTOMER LOYALTY IN INDOMARET MEUNASAH BLANG KOTA JUANG DISTRICT

M Haikal Aulia; Deri Ulana; Lisa Elvina; Rizka Yani; Mulyadi

doi:10.54443/ihert.v6i1.401

THE INFLUENCE OF CUSTOMER TRUST AND CUSTOMER COMMITMENT ON CUSTOMER LOYALTY IN INDOMARET MEUNASAH BLANG KOTA JUANG DISTRICT

M Haikal Aulia

Deri Ulana

Lisa Elvina

Rizka Yani

Mulyadi

The research aims to determine the influence of customer trust and customer commitment on customer loyalty. The location of this research is Indomaret Meunasah Blang, Kota Juang District. This research uses a quantitative approach. The method used is a purposive sampling method. The number of samples used was 96 respondents. The data analysis method used is multiple regression. The research results show that the influence of customer trust on customer loyalty is obtained by a value of ????_count5,692 >????_????????????_le1.985 with a significant value of 0.000 < 0.05. So it can be concluded that customer trust has a positive and significant effect on Indomaret customer loyalty. Customer commitment to customer loyalty obtained a value of ????_count13,304 >???? _t_????????_le1.985 with a significant value of 0.000 < 0.05. So it can be concluded that customer commitment has a positive and significant effect on Indomaret customer loyalty. Based on the simultaneous test, the variables Customer Trust and Customer Commitment together (simultaneously) have a significant influence on customer loyalty at Indomaret. This can be seen by the value ????_count> ????_????????????_leobtained as 1433,394 > 3.09 with a significance of 0.000 < 0.05.

Keywords: Customer Trust, Customer Commitment Customer Loyalty

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Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11

Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14

Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12

Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.

Ilham, Rico Nur. et all (2019).. Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.

Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2

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likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41

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Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481

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Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369

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