THE EFFECT OF PRICE DISCOUNTS ON CUSTOMER SATISFACTION WITH IN STORE DISPLAY AS AN INTERVENING VARIABLE (Case Study on Rizky Net Bandar Masilam Customers Simalungun Regency)

Authors

  • Adnan Faculty of Economic and Business Universitas Malikussaleh
  • Asy'ari Nisyullah Student at Master Science Management Program Faculty of Economic ans Business Universitas Malikussaleh
  • Zahrul Fuadi Student at Master Science Management Program Faculty of Economic ans Business Universitas Malikussaleh
  • Ikram Student at Master Science Management Program Faculty of Economic ans Business Universitas Malikussaleh

DOI:

https://doi.org/10.54443/ihert.v5i1.226

Keywords:

Price Discounts, In Store Display, Customer Satisfaction

Abstract

In this study, the population was employees of the Ministry of Marine Transportation, Serdang Bedagai Regency, 32 people. Because the target population is less than 100, the sampling technique used is the census method, where the entire population, totaling 32 employees of the Ministry of Marine Transportation, Serdang Bedagai Regency, will be used as the research sample. Research results. the first hypothesis is accepted, meaning that Job Training (X) has a significant effect on Organizational Commitment (Y1). the second hypothesis is accepted, meaning that Job Training (X) has a significant effect on Job Performance (Y2). the third hypothesis is rejected, meaning that Organizational Commitment (Y1) is not an intervening variable that mediates the effect of Job Training (X) on Job Performance (Y2).

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References

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Published

2021-12-31

How to Cite

Adnan, Asy’ari Nisyullah, Zahrul Fuadi, & Ikram. (2021). THE EFFECT OF PRICE DISCOUNTS ON CUSTOMER SATISFACTION WITH IN STORE DISPLAY AS AN INTERVENING VARIABLE (Case Study on Rizky Net Bandar Masilam Customers Simalungun Regency). International Conference on Health Science, Green Economics, Educational Review and Technology, 5(1), 305–311. https://doi.org/10.54443/ihert.v5i1.226

Issue

Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics, Educational Review and Technology

Section

Articles

License

Copyright (c) 2021 Adnan, Asy'ari Nisyullah, Zahrul Fuadi, Ikram

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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