Pengaruh Lokasi Dan Layout Terhadap Minat Beli Ulang Konsumen Pada Usaha Lemang Batok Khas Kota Pematang Siantar
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Diana Florenta Butar-Butar
Tria Meisya Aziti
Sri Hafnida Ritonga
Hadi Panjaitan
Ben Setiawan
Mita Ayunda (2022) Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Lokasi Dan Layout Terhadap Minat Beli Ulang Konsumen Pada Usaha Lemang Batok Khas Kota Pematang Siantar. Dibawah bimbingan Bapak Sarwoto S.E, M.M, dan Ibu Dr. Imelda Mardayanti, S.H, M.Kn. Dengan dasar penelitian Kuantitatif dengan teknik pengumpulan data menggunakan wawancara. Hasil penelitian menunjukkan bahwa bahwa (1) Berdasarkan hasil analisis terhadap hipotesis 1 dapat disimpulkan hipotesis pertama diterima, artinya variabel Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Minat Beli (Y). artinya bahwa Lokasi sangat baik bagi keputusan konsumen untuk tetap loyal dan menimbulkan minat beli konsumen pada sebuah produk. (2) Berdasarkan hasil analisis terhadap hipotesis 2 dapat disimpulkan hipotesis kedua diterima, artinya Layout (X2) tidak berpengaruh terhadap Minat Beli (Y). artinya bahwa Layout produk belum bisa mempengaruhi konsumen untuk membeli produk tertentu. (3) Berdasarkan hasil analisis terhadap hipotesis 3 uji F dapat diketahui bahwa kedua variabel bebas memiliki pengaruh terhadap Minat beli konsumen, dimana lokasi yang baik serta adanya penataan produk yang juga baik bisa menarik minat konsumen membeli sebuah produk.
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